When a national processor saw sales of their presliced lunch meats stagnating, their search was on to invigorate sales. Consumer demand for bold flavors provided the solution to their dilemma: create a line of presliced products with bold flavors that consumers can’t help but notice.
The processor had three goals with this project:
“Our patented application process delivers casings with bold flavors and large particulates"
The processor contacted Flavorseal to help them find a solution. Flavorseal proposed their seasoned transfer casings. “Flavorseal’s seasoned casings were uniquely suited to the customer’s project goals.” said Jason Reicks, market manager for Flavorseal. “Our patented application process delivers casings with bold flavors and large particulates, while utilizing existing meat blocks. We also reacted swiftly to create the customized flavors required.”
Flavorseal’s transfer casings have seasoning preapplied to the inside of the casing. The seasoning transfers to the meat during processing, eliminating waste and clean up versus traditional spice production methods. Flavorseal’s unique application process allows large particulates to transfer for a more visually appealing look and intense flavor.
After the processor’s R&D department specified flavor profiles, Flavorseal produced test casings. Using existing equipment, the bold flavors integrated seamlessly into the customer’s production facilities, and was launched into the market. The total time from ideation to production was less than 3 months.
"The total time from ideation to production was less than 3 months"
Within a very short time frame, the processor launched four new flavors as part of a new lunchmeat line of bold flavors. Sales of these bold flavor products continue to outperformed traditional sliced lunch meats, and the processor is exploring further expansion.
“We were very excited to be a part of this new product development process and see the results so clearly,” continued Reicks. “Helping customers grow their brands and increase sales is really what Flavorseal is all about.”
“Helping customers grow their brands and increase sales is really what Flavorseal is all about”